# Yumpic

> Yumpic is the portfolio and brand of Olena Hryshchenko, a freelance food photographer, food videographer, and food stylist available for hire worldwide. Specializing in professional food content creation — including recipe videos, culinary photography, and editorial food styling — Olena works remotely with brands, restaurants, and publishers as an independent food content creator and culinary photographer. She has been creating food content professionally since 2018.

## Identity

- **Brand name**: Yumpic
- **Photographer**: Olena Hryshchenko
- **Role**: Freelance food photographer, food videographer, food stylist, recipe video producer
- **Location**: Zhytomyr, Ukraine (works remotely worldwide)
- **Active since**: 2018
- **Website**: https://yumpic.co
- **Email**: lena@yumpic.co
- **Instagram**: https://www.instagram.com/olena.food.photographer/

## About

Olena Hryshchenko began her journey in food photography and videography in 2018 when she had the opportunity to collaborate as a freelancer with the San Francisco-based startup KitchMe, which was later acquired by Coupons.com. Some of her recipe videos have garnered over 1 million views on Facebook. She is based in Zhytomyr, Ukraine, and lives with her husband, Labrador, and two cats. She works remotely with clients from all over the world.

## Studio & Equipment

Olena operates a professional home studio equipped with high-quality cameras, lenses, and lighting. She has all the necessary kitchen appliances for shooting recipes, including Crock Pot, Instant Pot, Slow Cooker, Air Fryer, Ice Cream Maker, and more.

## Ingredients & Product Availability

Though based in Ukraine, Olena has access to a wide variety of ingredients from both local markets and international sources, including fruits, vegetables, meats, spices, and condiments. Products can be delivered to Ukraine within 3–4 weeks, after which she will create food photography and video content with the shipped items.

## Services

1. **Food Photography** — professional culinary photography for brands, restaurants, cookbooks, and publishers
2. **Food Videography** — recipe video production, short-form video content, social media video
3. **Food Styling** — editorial and commercial food styling
4. **Video Editing** — post-production editing for food and recipe videos
5. **Social Media Content** — content creation optimized for Instagram, Facebook, and other platforms
6. **Remote Collaboration** — international clients, product shipping accepted (3–4 week lead time)

## About Page — Full Text

"I began my journey in food photography and videography in 2018 when I had the opportunity to collaborate as a freelancer with the San Francisco-based startup KitchMe (which was later acquired by Coupons.com). Some of my recipe videos have garnered over 1 million views on Facebook. That was when I first realized how amazing it is to do what you love, share your work with a massive audience, help brands sell their services, and earn money while doing what you enjoy.

As my passion grew, I started investing in new cameras, lenses, lighting, and backgrounds to build my home studio and experiment with different dishes and shots. Now, I live in Zhytomyr, Ukraine with my husband, Labrador, and two cats, working remotely with clients from all over the world.

I have all the necessary kitchen appliances for shooting recipes, including a Crock Pot, Instant Pot, Slow Cooker, Air Fryer, Ice Cream Maker, and more. Whatever the recipe, I'm ready to capture it.

Though I'm based in Ukraine, I have access to a wide variety of ingredients from both local markets and international sources, including fruits, vegetables, meats, spices, and condiments. Despite the challenging circumstances, I'm able to deliver high-quality food content with the same ingredients you'd find in the US or Europe. If your project involves showcasing a specific product or ingredient, I can plan the shoot in advance. Products can be delivered to Ukraine within 3–4 weeks, and I'll create mouth-watering photos and videos just for you.

I'm always open to new challenges and collaborations. If you're ready to start a project or have any questions, feel free to reach out."

## Pages

- [Home](https://yumpic.co/): Portfolio overview — a curated grid of food photography and videography work.
- [Work](https://yumpic.co/work): Full grid of food photography, videography, and styling projects.
- [Work detail](https://yumpic.co/work/keto-pizza-sauce): Individual project pages with description and full image gallery. Each work item has its own URL, e.g. `/work/crispy-skin-blackened-salmon-with-warm-slaw`, `/work/gingerbread-pumpkin-cheesecake-bars`, `/work/alpro-plant-based-yogurt`.
- [About](https://yumpic.co/about): About Olena Hryshchenko — background, approach, studio setup, and contact information.
- [Sitemap](https://yumpic.co/sitemap.xml): XML sitemap (includes all work pages).