In the era of visuals, being a great storyteller is no longer enough, especially if you are a blogger. Even the most exquisite culinary masterpieces may turn into a load of tasteless and gaudy mass unless you know how to make a flattering shot. Renowned Matt Armendariz, shares his valuable experience and reveals the secrets on how to work with the camera for food blogging. In his book the author pinpoints the basic tips on how to improve photography skills to achieve stunning results. From camera location to lighting; from best working angle to foamcore board placement, the writer explains in simple language how to serve your images with a cherry on top.
No matter whether you are a pro with a professional camera, or a beginner with phone camera, the key focus of this instructional resource is to take the most from what you have. The expert highlights the challenges that one can meet while creating a worthy image and which details require most attention in the process in order to receive a creative output.
Using diagrams and illustrations, the author lays down the essentials that one should bring to the table to become a successful food blogger. Moreover, the writer emphasizes that making mistakes is not a flaw, but a way to learn how to become better.
Learn how to:
- prepare for the shute to ensure its’ successful outcome. Get ready by selecting right equipment, playing with various lighting sources, creating inspiring composition, selecting inventive props and getting artistic.
- avoid common pitfalls with foods. Some foods are camera shy, and are extremely hard to take a great shot of. Learn how to work with foods that aren’t that photogenic by working the right angles, playing with natural lighting and working on contrast.
- snap your “red-carpet” dinners under any circumstances. Use hints and ruse to create perfect snaps, whether you are at the restaurant or at your kitchen table to make your readers salivate!
- style your food with what you have. Find out how to play with the materials from cupboard at hand to style magazine-cover styles.
- process, post, and protect your successful results. There is more to food blogging then taking pictures and writing about your dish. A whole lot of work lies in post-production. Matt explains the tricks of tuning the mediocre picture to become a stunning one.
- prepare for the shute to ensure its’ successful outcome. Get ready by selecting right equipment, playing with various lighting sources, creating inspiring composition, selecting inventive props and getting artistic.
- avoid common pitfalls with foods. Some foods are camera shy, and are extremely hard to take a great shot of. Learn how to work with foods that aren’t that photogenic by working the right angles, playing with natural lighting and working on contrast.
- snap your “red-carpet” dinners under any circumstances. Use hints and ruse to create perfect snaps, whether you are at the restaurant or at your kitchen table to make your readers salivate!
- style your food with what you have. Find out how to play with the materials from cupboard at hand to style magazine-cover styles.
- process, post, and protect your successful results. There is more to food blogging then taking pictures and writing about your dish. A whole lot of work lies in post-production. Matt explains the tricks of tuning the mediocre picture to become a stunning one.
The writing doesn’t offer any in-depth knowledge about the process therefore will be handy even for the very beginners. Nonetheless, it is a great read for one sitting worth recommending to a friend.
